Those established in the solar industry can bet that solar marketing is not easy, especially when using trial-and-error strategies to generate solar lead s. Studies have shown that poorly planned marketing efforts not only lead to poor response but can also damage your brand. So, how do you find people interested in solar without blind cold calling or conducting indiscriminately door-to-door marketing? This article will discuss some strategies that will ensure that every call, knock, email, or text has the potential to lead to a sale. Online platforms Online platforms are a great way to find people who are interested in solar. Here are some specific strategies you can use: 1. Social media: Facebook, Twitter, and LinkedIn all have groups and communities focused on solar energy. Join these groups and engage with members by commenting on posts, sharing your own content, and answering questions. You can also use social media advertising to tar...